The Star Methodology
We do not want to make the improvement more complex than it is. Most people know what needs to be done. The challenge is the execution and implementation. Focused endurance is required to reach the star you are aiming for. This is valid for most goals, regardless if it is a company’s strategic and operational goals or specific for a department, project or individual. There are often room for improvement in any of the following areas:
Vision & Goal
Have you clearly defined the business’ goals and objectives? Will goal achievement leave a footprint in your vision. How are the goals and objectives communicated and adapted throughout the organization? In reality it is the co-workers who operate the business and therefore it is important to have goals on an individual level. Vision is equally important whether it concerns overall company goals, or a smaller project’s, group’s/department’s goals. Everyone wants to feel that they are contributing to the vision and goal.
Strategy
Operations
Organization and processes: Is your organization and operational processes tailored to reach the goals and implement the strategy. Are clear, simple and customized customer relationship management processes and methodologies in place. Does it facilitate dialogue with customers and streamline the sales process. Is the business tailored to capture new opportunities in new markets.
Technology: What systems are in place to facilitate the sales work. Are these in line with the company’s customer relationship management processes and methodology. How well are these integrated with other parts of the company to minimize the risk of bottlenecks.