About Tick Tock Consulting

Tick Tock Consulting is a boutique advisory firm helping B2B companies with complex sales win more of the right deals – faster. Since 2015, we have worked on sales, business development and internationalisation across Europe and Asia.

Our methods

Own methods. The right expertise.

We are vendor-agnostic and assemble the right expertise for each assignment, with specialists and technology partners from our network, including in AI. A lean firm with a personal approach and clear accountability.

How we work

Lean by design. Personal in practice.

We work closely with our clients and bring in specialists from our network when the assignment requires it.
Scope, timeline and fee are agreed before we start.
01

The right tools

Business needs guide technology choices.
02

From plan to practice

Strategy becomes processes, ownership and review.
03

People come first

The people doing the work are central.

Tick Tock Consulting through the years. Peter behind the work.

Peter Cederholm, founder of Tick Tock Consulting
Founder · Your direct contact

Peter Cederholm

Peter founded Tick Tock Consulting in 2015. He leads each assignment personally and is your direct contact from the first conversation through delivery.

More than 20 years of experience across Nestlé, PwC and Business Sweden, operational responsibility at Fexco and his own ventures and advisory roles.

2015–2018

Tick Tock Consulting is founded in 2015. During 2015–2018, Market Expansion and Sales Efficiency assignments are delivered in Sweden, the Nordics and Southeast Asia, with a team in Vietnam, Thailand, Indonesia and Malaysia/Singapore. The Rising Stars in Southeast Asia analysis laid the foundation for market entries in the region.

2019–2023

Peter takes operational leadership roles (Fexco, MyOpti); Tick Tock Consulting delivers selected assignments.

2024–

Relaunched with a Sales Velocity focus: Sales Efficiency and Market Expansion for B2B companies with complex sales.

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