Client case · Connect FöretagsAcceleratorn

Business coach for growth companies – from business plan to advisory panel

In Connect’s business accelerator, Peter Cederholm coached entrepreneurs to sharpen their business plans, put words to their biggest challenges and prepare for a tailored advisory panel.

Organisation

Connect Sweden – FöretagsAcceleratorn (volunteer business coach)

Period

2017–2019

Market

Sweden

Focus

Business planning, priorities and follow-up

01 / Context

The challenge

Small growth companies often have a clear idea but no written, shareable plan – and no forum to test their choices. Connect’s accelerator pairs entrepreneurs with experienced business coaches and an advisory panel put together for each company.

02 / Delivery

Our approach

  • A coaching approach: take stock, clarify and update the business plan – asking rather than telling.
  • A target of a 10–20 page business plan and a 15-minute presentation covering long-term goals and the key challenges.
  • An activity plan and structured meetings, with notes after each session.
  • Preparation for the advisory panel, where the company received the panel’s three most important pieces of advice.
  • Coaching assignments for companies including Twitch Health Capital, MER Solutions and Vegatus.
03 / Outcomes

Results and deliverables

01

Completed business plans and presentations for the coached companies.

02

Concrete advice from the advisory panels, turned into action plans.

03

A repeatable coaching format: plan, priorities, a few key activities and regular follow-up.

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