Interim marketing & business development leadership for a global law firm
Peter Cederholm served as White & Case’s Nordic Marketing & Business Development Manager for ten months, with full responsibility for key accounts, CRM initiatives, campaigns and the pitch process.
White & Case (Stockholm office)
2015–2016
Sweden and the Nordics
Key account management, CRM and pitches
The challenge
White & Case is a global law firm whose Stockholm office works on Nordic, European and global transactions. The firm needed an experienced lead who could take over marketing and business development from day one – strategy, budget, team and execution – and connect local work to the firm’s global programmes.
Our approach
- Strategic and operational responsibility for marketing and business development in Sweden and the Nordics, coordinated with the global organisation.
- Ownership of the budget and the local marketing team.
- Roll-out of the firm’s Global Account and Key Account Management programme in the Nordic office.
- Support for CRM initiatives – both the system and the working habits around it.
- Pitches and proposals, thought-leadership campaigns, events and a local social media plan.
- Main contact for media and the PR agency, plus employer branding and corporate responsibility work.
Results and deliverables
A fully staffed marketing and business development function throughout the assignment.
Key account and CRM work driven in line with the firm’s global programmes.
A written recommendation from a partner when the assignment ended.
“Peter distinguished himself as a very capable, intelligent and driven person … a highly appreciated member of our team.” – Ulf Johansson, Partner, White & Case
What do you need to move forward?
20 minutes, free of charge. We understand your situation and goals, give concrete guidance on the spot and assess together whether we can help. If there is a fit, the next step can be a Process Review.