Market Expansion and Sales Efficiency in practice since 2015 – newest first. Older projects are where our method was built; each case ends with how we apply the experience today.
2023–2026
Recent work for Swedish B2B companies: key accounts, sales material and STAR Execution – and expansion plans where AI speeds up the analysis and people make the decisions.
Quotation templates, fact sheets and English price lists shortened the time from enquiry to quote – and an independent review gave TUGAB a clear basis for choosing a new web supplier.
We asked generative AI to build a Nordic and European expansion plan for a Swedish SaaS scale-up. The draft came in minutes; the market-specific judgement still had to come from people.
Concept and pilot plan: how a boutique music PR agency could help more emerging artists with AI-drafted bios, press releases and social texts – with the agency’s experts in the loop.
Concept work on how a traditional financial institution could introduce AI for margin-call forecasting – linking the technology to leadership, people, ethics and step-by-step roll-out.
Vietnam and Indonesia were compared on skills, salaries, legal entities and risks. The analysis led to establishing in Indonesia with support from the owner, Granitor.
A STAR workshop covering vision, SWOT, five-year goals, operational goals and a few weekly ‘star activities’ the team can follow up itself.
2019–2022
Manufacturer search with Go/No Go gates, a foreign company entering Sweden, and testing a new service with real users before scaling.
Peter Cederholm founded MyOpti in Antler’s programme – an app for household electricity use. Market validation, data access and a pilot with three energy companies came before scaling.
A Lithuanian loan management software company wanted to enter Sweden. Tick Tock Consulting mapped 41 banks and financial institutions with 134 key stakeholders and presented the offer to six of them.
51 manufacturers identified, 13 qualified and visited in Hanoi and Ho Chi Minh City. The client started production with two of them.
2015–2018
Between 2015 and 2018 Tick Tock Consulting worked with local consultants in Vietnam, Indonesia and Thailand. Distributor and manufacturer searches, meeting programmes and market support for Swedish and European companies – and business development for Nordic law firms – shaped the step-by-step model we use today.
Peter Cederholm volunteered as a coach in Connect’s accelerator, helping entrepreneurs sharpen business plans, set priorities and meet an advisory panel.
A structured plan for digital presence, focus-client work and the proposal process – plus sales training for lawyers built on Sales – A Helping Mindset.
Tick Tock Consulting found and vetted distributors in Vietnam, Indonesia and Thailand – 13 qualified meetings on one trip – then served as the local market representative.
For Enact and the Swedish Institute, Tick Tock Consulting identified networks and organisations to reach mid-career leaders in Asia, and assessed around 75 applications from India with a structured grading model.
A Bangkok digital agency expanded to a fast-growing regional city. Tick Tock Consulting handled market research, branch registration, office search and recruitment of the first staff.
Our own 96-page analysis of 15 growth sectors in Thailand, Indonesia and Vietnam, built on desk research, surveys and interviews – and a method for choosing where to look first.
A local partner was not enough. Tick Tock Consulting acted as local PMO and representative in Indonesia – coordinating the partner, network vendor trials, RFP answers and contract questions.
For the EU-Vietnam Business Network, Tick Tock Consulting prepared the market briefing, invited keynote speakers and organised hospital visits for six European healthcare companies.
A Swedish online video platform tested Thailand. Tick Tock Consulting screened 35 media companies, contacted 21 and ran meetings with four leading media houses – two asked for a trial.
A toy maker tested Vietnam as an alternative to China. Tick Tock Consulting provided a market overview, qualified manufacturers and compared quotes, which led to a decision to wait.
Over 7.5 consulting days, current rail and PPP projects and key players were mapped in two countries, with opportunities ranked high, medium or low.
Tick Tock Consulting acted as external project manager, helping a Swedish medtech firm enter Thailand, Vietnam and Indonesia. Six distributors were found and supported over several years.
Local research in Indonesia and Vietnam on competition, entry barriers and component suppliers – input to a global manufacturer’s decision on where to place an assembly plant in Southeast Asia.
A ten-month interim assignment as Nordic Marketing & Business Development Manager, covering key accounts, CRM, campaigns and the pitch process.
