A plan for serving more artists with generative AI – without losing the editorial voice
Clap Your Hands, a boutique PR agency in music and entertainment, turns away many artists because of limited capacity. Tick Tock Consulting developed a concept and pilot plan for an AI tool that drafts bios, press releases and social texts in the agency’s voice – with the agency’s experts in the loop.
Clap Your Hands
2025
Sweden
Concept work: scaling client communication with AI
The challenge
Many emerging artists contact the agency before they have an audience, and before they are ready for full PR support. They still need basic communication material. The agency’s hands-on model can’t scale to all of them – so demand is high, capacity is limited, and good artists are left without help.
Our approach
- Business goals and success criteria first: serve more artists without hiring, and keep quality and tone.
- A structured method (structured analysis) from business understanding to data, model, evaluation and roll-out.
- Data goals: analyse the agency’s language and style, build a set of prompt–response examples, and define how generated content is judged.
- A “do-it-yourself” tool for emerging artists, with the agency as human-in-the-loop for launches, media and positioning.
- An editorial scoring system and blind tests, so the agency’s experts decide what is good enough.
- A pilot plan with timeline, cost estimate and success criteria.
Results and deliverables
A clear concept for a new, scalable service alongside the boutique offer.
A data and evaluation plan that keeps the agency’s editorial standard in control.
A pilot plan with timeline and cost, ready for a go/no-go decision.
What do you need to move forward?
20 minutes, free of charge. We understand your situation and goals, give concrete guidance on the spot and assess together whether we can help. If there is a fit, the next step can be a Process Review.