Client case · Micki Leksaker

A fact-based decision: can plush toy production move to Vietnam?

Micki Leksaker wanted to know whether Vietnam was a realistic alternative to China for plush toys. Tick Tock Consulting delivered a market overview, qualified manufacturers and compared quotations – giving the client a clear basis to decide, and the decision was to wait.

Organisation

Micki Leksaker

Period

2016

Market

Vietnam

Focus

Manufacturer search and decision support

01 / Context

The challenge

Micki Leksaker, a Swedish toy brand with roots in the 1940s, had manufactured in China for many years. Costs were rising and fewer factories wanted smaller, simpler orders. Management needed facts before deciding whether – and when – to move plush toy production to Vietnam: certifications, price, small and medium order sizes, and export experience to Europe.

02 / Delivery

Our approach

  • Market analysis of plush toy and textile manufacturing in Vietnam.
  • Broad manufacturer search, with a Go/No Go decision before the next step.
  • In-depth interviews with selected manufacturers based on Micki’s requirements.
  • Side-by-side comparison of five manufacturers on certification, capacity, minimum order, export experience and price.
  • Quotations collected and negotiated once, then compared with Micki’s target prices.
  • Regular check-ins with Micki’s purchasing manager throughout.
03 / Outcomes

Results and deliverables

01

A decision basis with market facts, manufacturer profiles and a quotation comparison.

02

A recommended best-fit manufacturer, and the insight that key materials would still need to be imported for now.

03

The client paused before the factory visits – avoiding the cost of steps that were not needed at that point.

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