From vision to weekly activities with STAR Execution
Tick Tock Consulting took the team at Clap Your Hands through our strategy execution model, now called STAR Execution: vision, a strategic goal, a few tactical goals – and a small number of STAR activities the team can do every week.
Clap Your Hands
2023
Sweden
Strategy execution workshop
The challenge
Clap Your Hands is a PR and communication agency in music and entertainment. The team wanted to agree on a shared direction and turn it into priorities that work in day-to-day client work – not a strategy that stays in a folder.
Our approach
- The Star – vision: what value the agency adds to the industry, and whether the vision attracts clients and future employees.
- A SWOT as a shared view of strengths, weaknesses, opportunities and threats.
- Strategic goal: where the agency wants to be in five years – SMART and clearly linked to the vision.
- Tactical goals: one to three for 2023/24 – measurable, hard to game and achievable with stretch.
- STAR activities following 80/20: one to three per goal, taking no more than one or two hours a week.
- Workshop material and handouts in Swedish, plus an outlook towards 2028.
Results and deliverables
A jointly developed vision, target picture and priority list.
Concrete weekly activities that link daily work to the strategic goals.
A simple framework the team can follow up on itself.
What do you need to move forward?
20 minutes, free of charge. We understand your situation and goals, give concrete guidance on the spot and assess together whether we can help. If there is a fit, the next step can be a Process Review.